We Started X2Hundred Because Good Businesses Deserved Better
Here’s the honest truth: there are thousands of hardworking small businesses out there — tradies, café owners, retailers, service providers — doing genuinely great work every single day. And most of them look nothing like it online.
Not because they don’t care. Because they’re too busy actually running their business to think about their website, their content, and their brand. And when they do try to fix it, they get handed an agency that’s too big to care, too expensive to sustain, or too slow to deliver.
We built X2Hundred to be something different. A small, hands-on studio that could handle the website, the video, the photography, and the digital marketing — all in one place, with one team, at a price that actually makes sense for a small business.
Why the Name X2Hundred?
Going to 100% isn’t enough for us. X2Hundred means going beyond — the extra angle we shoot, the final polish we give a website before it goes live, the second pass on an edit to make sure it’s genuinely great, not just good enough.
It’s the standard we hold ourselves to on every project, no matter how big or small the client.
A Studio Built for Two Markets
We operate across two of the world’s most dynamic business cities — Sydney, Australia and Dubai, UAE.
Both cities are full of ambitious small businesses and local operators who want to grow — and both markets reward businesses that show up online with quality, consistency, and professionalism. That’s exactly what we help them do.
Whether you’re a plumber in Parramatta, a café in Dubai Marina, a retailer in Melbourne, or a personal trainer in Abu Dhabi — we understand your market, your customers, and what it takes to stand out.
Built for the Long Game
Quick fixes rarely build lasting brands.
The businesses that see the strongest results are the ones committed to showing up, improving over time, and treating marketing as an investment — not a one-time expense. That’s the kind of partnership X2Hundred is built for.
Your growth doesn’t happen in a single campaign. It happens through strategy, iteration, and staying visible while your competitors go quiet.
One Team. Everything You Need.
We’re not a full-service agency that does everything poorly. We focus on the things that matter most for small businesses trying to grow online:
Websites — Built to be fast, mobile-friendly, and actually generate enquiries. Not just look nice.
Video Production — From brand films to social reels, we create video content that gets people to stop scrolling and pay attention to your business.
Photography — Professional imagery of your team, your products, your space, and your work. Because the way you look online shapes what people think before they ever call you.
Digital Marketing — Strategy, social media, and Google advertising built around your goals — not generic templates that could apply to any business in any industry.
When you work with X2Hundred, everything connects. Your website has great photography. Your social content matches your brand. Your ads send people to a page that actually converts. That’s the difference between random activity and a real system.
Who You're Actually Working With
X2Hundred is deliberately small. When you come to us, you work directly with the people doing the work — not a project manager passing your brief to a junior in another timezone.
Our team brings together web developers, cinematographers, photographers, and digital marketers who’ve all worked with small and medium businesses for years. We know the questions to ask, the mistakes to avoid, and what actually moves the needle for businesses at your stage.
We’re not the biggest studio in the room. But we show up, we communicate well, and we care about the outcome long after the invoice is paid.
OUR VALUES
Straight talking We tell you what we think — including when something isn’t going to work. No fluff, no overselling, no vague promises about “brand awareness.”
Showing up Deadlines are promises. You’ll never have to chase us for an update or wonder what’s happening with your project.
Genuine care We treat every business we work with like it’s our own. Your growth matters to us — not just because it’s good for our reputation, but because we actually like the people we work with.
Going beyond X2Hundred means more than 100%. We don’t stop at good enough. We stop when it’s right.
Want to Know If We're the Right Fit?
Let’s have a chat — no pressure, no jargon, no hour-long sales call. Just a genuine conversation about your business, what you need, and whether we’re the right people to help.
Creative Studio Doing Big Things for Small Businesses.
Based in Sydney and Dubai. Working with small businesses, trades, and local legends across Australia and the UAE.